Job Title: Creative Director
Location: Remote (U.S.-based preferred)
Employment Type: Full-Time | Part Time | Contract Work
About CarLife:
CarLife is redefining how dealerships and automotive brands connect with their audiences. We specialize in on-demand automotive content creation with a network of the highest quality automotive creators, helping the most respected dealerships and automotive brands across the United States bring their stories to life through video, photography, and social media.
Job Summary:
We're looking for a Creative Director with a passion for storytelling and a sharp eye for what drives engagement in the digital automotive space. In this role, you'll work directly with dealerships and automotive content creators nationwide to develop scroll-stopping marketing ideas and content strategies. From Ferrari to Toyota, you’ll collaborate with some of the biggest names in the automotive industry to help amplify their presence on social media through fun, unique, and brand-aligned campaigns.
Key Responsibilities:
- Develop creative content concepts for social media (video/photo ideas, campaign hooks, storytelling angles) for dealership clients nationwide
- Collaborate with CarLife’s network of content creators to ensure ideas are executed at the highest quality
- Consult with dealership marketing teams to brainstorm innovative ways to showcase their brand, people, and inventory
- Guide content calendars and campaign strategy to ensure consistent, engaging output
- Stay ahead of automotive and digital marketing trends to keep clients on the cutting edge
- Provide creative direction on-location (virtually or in-person when needed) to ensure brand consistency and storytelling quality
What We're Looking For:
- Proven experience in content strategy, creative direction, or social media marketing (automotive experience is a plus)
- Strong understanding of visual storytelling, short-form content, and current digital trends
- Excellent communication skills with a collaborative mindset
- Ability to think outside the box and bring fresh ideas to the table
- A deep love for cars, automotive culture, or dealership life is a huge plus
- Comfortable working in a fast-paced, remote-first environment
- (Not Required but Huge Plus!) Happy to be in front of camera & talk cars in a comfortable and engaging way
Why Join CarLife?
- Work with the most exciting automotive brands in the country
- Collaborate with a growing team of passionate creators and storytellers
- Influence the next generation of dealership marketing
- Creative freedom to experiment and push boundaries
- Competitive pay and opportunities for growth
- Completely remote
