CNA National is seeking an experienced ancillary product development manager. Ideal candidates will be results-driven individuals who are quick learners with an aptitude for problem solving; combine an analytical mindset and a quantitative outlook with the ability to influence; and thrive in a fast-paced, customer-oriented environment, being capable of building and maintaining positive relationships with business areas. Other critical skills are ability to exercise independent judgment, adapt to change and value diverse opinions and ideals.
Focusing on ancillary products in the vehicle service contract industry, you will play a key role in creating product strategy, developing and delivering product offerings, and managing product performance and effectiveness. You will seek to understand customers' perspectives, use your business savvy, and take data-driven actions. You will coordinate project initiatives with management to ensure efficient, effective, and timely service to internal and external customers.
Responsibilities
- Collaborate with stakeholders to define product vision, strategy, and roadmap for ancillary products
- Drive product and program development through active management of the product development life cycle including development of the offering, coverages, launch strategy, revenue forecasts, and pricing.
- Collaborate with cross-functional teams to develop new product introduction plans and secure regulatory approvals, orchestrate product launch, publish marketing materials, conduct sales training, prepare services organization, and announce new products
- Champion the voice of the customer, gathering and analyzing feedback to inform product enhancements and optimizations
- Plan and execute post-launch product management functions including conducting post-launch audits, tracking customer satisfaction, reassessing industry movements, conducting win-loss studies, and evaluating metrics and KPIs
- Conduct product comparisons against identified competitors on a consistent and as needed basis, identify opportunities, and work with other departments including sales to develop tangible actionable plans to leverage product differences
- Collaborate with sales management to prepare short-term and long-term product sales forecasts for existing products and new products
- Responsible for staying up to date on trends and developments within the functional area of expertise and the industry
- Conduct competitive analysis including market, competitors, and products
Qualifications
- Bachelor’s degree in business administration, Marketing, Product Development/Management, or related field or equivalent work experience
- At least three years of experience in progressive product requirements design, development and/or implementation within the vehicle service contract industry
- Ancillary product experience within the vehicle service contract industry required
- Proven track record of successfully delivering complex projects
- Proven application of auto-dealer focused product development, program management, and market research practices
- Ability to drive results by identifying, analyzing, and resolving problems within scope of responsibility
- Flexible and capable of prioritizing and managing competing tasks, timelines, and work streams
- Ability to identify, analyze, and interpret trends or patterns in data sets
- Experience working with cross-functional teams in a collaborative and iterative product development environment
- Excellent communication, leadership, and stakeholder management skills
- MS Project, advanced Excel skills and Tableau experience preferred
CNA National offers finance and insurance products to vehicle purchasers through franchised automobile dealerships nationwide. CNA National is dedicated to delivering the finest quality products with first-class customer service. Our unwavering commitment to customer satisfaction has earned us a total of 18 years of first-place honors in Auto Dealer Today's Dealers' Choice Awards. Founded in 1982 as Western National by a visionary entrepreneur, we were purchased in 1995 by CNA Financial, one of the oldest insurance companies in the nation. As a wholly owned subsidiary of CNA, we operate as a “small company within a large company” bringing the best of both worlds to our clients – the speed, flexibility, and nimbleness of a small business, with the stability and backing of a $55 billion parent.
Among the benefits CNA National offers are:
- An attractive total compensation package including a competitive salary and bonus structure
- A competitive 401K match program
- A work culture which supports a healthy work/life balance
- Full benefits, including medical, dental, vision, life, disability, education assistance and paid time off