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Our client is a leading player in the automotive industry, committed to delivering innovative products and exceptional customer experiences. They are seeking a dynamic and experienced Automotive Marketing Director to lead our marketing initiatives and drive brand growth.
Job Summary: The Automotive Marketing Director will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and increase sales across our automotive product lines. This role will lead a team of marketing professionals and collaborate closely with cross-functional teams to ensure alignment with overall business objectives.
Key Responsibilities:
- Strategy Development: Create and implement innovative marketing strategies that align with business goals and target key consumer segments.
- Brand Management: Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
- Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.
- Digital Marketing: Lead digital marketing efforts, including SEO/SEM, social media, email campaigns, and website optimization.
- Campaign Management: Develop and execute integrated marketing campaigns, measuring effectiveness and adjusting tactics as necessary.
- Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and results-driven environment.
- Budget Oversight: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Partnership Development: Build relationships with external partners, including advertising agencies, media outlets, and industry organizations.
- Performance Metrics: Establish KPIs to measure the effectiveness of marketing initiatives and report on performance to senior leadership.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- 7+ years of experience in marketing, with a focus on the automotive industry.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of digital marketing tools and analytics.
- Excellent leadership, communication, and interpersonal skills.
- Ability to analyze data and market trends to inform decision-making.
- Experience with brand management and market positioning.
Benefits:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package, including health, dental, and retirement plans
- Opportunities for professional development and career growth
- A dynamic and collaborative work environment
