About Toma
We at toma.com provide state-of-the-art artificial intelligence (AI) to car dealerships.
Thousands of consumers interact with Toma AI assistants daily to schedule service appointments, ask questions, get status updates, and more.
By building a great product, we've captured some of the largest dealer groups and reputable dealerships nationwide as a < 5 person team exclusively through word-of-mouth.
We are now looking for someone who will take us to the next level and help us 20x our customers in less than a year.
About the Role
You will be responsible for developing and executing comprehensive marketing strategies that position Toma as the leading AI solution in the automotive service industry.
Responsibilities
- Develop and execute a marketing strategy with full agency
- Create and manage engaging content across multiple channels, including social media, blog posts, and case studies
- Build and maintain our brand presence across all digital platforms
- Drive SEO optimization
- Identify and cultivate strategic partnerships
- Analyze marketing metrics and optimize campaigns
- Collaborate with sales, product, and design to create compelling materials that showcase our value prop
- Write case studies on our blog
General Requirements
- ⭐️ Don't Lie: have an inherent drive to seek the truth about the world and use it to guide your decision-making
- ⭐️ Be Great: have a track record of excellence throughout your career
- ⭐️ Look Deep: have a penchant for asking second, third, and nth order questions
- ⭐️ Take Ownership: be galvanized by agency and have a knack for turning unclear objectives into actionable steps into results
Job Requirements
- 3-4 years of proven marketing experience, preferably in B2B SaaS and/or automotive industry
- Seasoned in content creation and management across multiple platforms
- Strong SEO knowledge and experience in improving search rankings
- Excellent project management skills and ability to meet deadlines
- Expertise in appropriate tooling for marketing automation and CRM (AI-enabled tooling is a plus!)
- A propensity for using data in making campaign decisions
Nice-to-Haves
- Excitement for AI and its place in the automotive industry
- Proven ability to build and maintain strategic partnerships
- Solid understanding of automotive industry dynamics and dealer pain points
- Background in AI of tech industry
- Experience in growth hacking and viral marketing strategies
- Portfolio of successful case studies and content campaigns
- Network within the automotive industry
- An infectious passion for hobbies you can't wait to share with the team
Location
Remote or San Francisco is equally preferred. Our office is located in the Dogpatch neighborhood. If remote, we will fly you to our office quarterly.
Benefits
- Free in-office lunches and group dinners daily
- Gym membership stipend
- Free Medical, dental, and vision insurance
- Unlimited time off
