Sales BDC Manager
Preston Auto Group is looking for a motivated, results-driven Sales BDC Manager to build and lead our Sales BDC operation.
This is a working manager position. We are looking for someone who can personally produce at a high level while also hiring, training, and developing a team of two BDC Sales Representatives.
The primary focus of this position will be working our existing owner base and service customers through Mastermind to create sales opportunities, shorten the customer buying cycle, and help us sell customers their next vehicle before they defect to another dealership or brand.
Key Responsibilities
- Personally make approximately 100 outbound calls per day
- Target 8 appointments set per day
- Target 4 appointment shows per day
- Target 2 vehicle sales per day
- Hire, train, coach, and manage two BDC Sales Representatives
- Work our existing customer and owner base through Mastermind
- Identify and contact lease customers approaching key points in their ownership cycle
- Mine the service drive and convert service customers into sales opportunities
- Identify customers who are in a strong equity position or may be ready to upgrade their current vehicle
- Consistently work to shorten our customers' buying cycle and retain them within Preston Auto Group
- Create appointments and opportunities for the sales team while providing a great customer experience
- Provide backup and additional follow-up for internet leads, inbound phone opportunities, and unsold showroom traffic
- Work opportunities that salespeople may not have the time or ability to consistently follow up with
- Track calls, appointments, shows, sales, closing percentages, and overall BDC performance
- Develop processes, scripts, and best practices that can be scaled as the BDC grows
What We're Looking For
We are looking for a hands-on leader who wants to produce, not simply manage from behind a desk.
The ideal candidate understands that our best source of future business is often the customers who already know us. The goal is to proactively identify when those customers may be ready for another vehicle rather than waiting for them to submit a lead or walk into the dealership.
Experience with automotive BDC, internet sales, CRM follow-up, Mastermind, equity mining, lease retention, or dealership sales is strongly preferred.
The right person should be comfortable on the phone, competitive, organized, accountable to daily activity goals, and capable of coaching others to achieve the same results.
Compensation
Compensation includes:
- Competitive base salary
- Tiered monthly bonus based on vehicle sales volume
- Significant upside as the BDC grows and generates additional sales
This position is designed to reward both individual production and overall BDC performance.
The Opportunity
We view the BDC as more than a lead-response department. We want to build a proactive sales operation that helps Preston Auto Group better utilize our customer database, retain more of our existing owners, increase sales, and create additional opportunities for our dealership teams.
For the right person, this is an opportunity to build the department, develop a team, and have a measurable impact on sales across our organization.
