Dealer Pay, driven by Vehlo, is seeking a seeking a Marketing Program Manager for our team. This role is a critical part of our high-energy, high-growth team. In this role, you will craft and implement marketing campaigns that drive brand awareness and revenue for our products. To achieve this, you’ll work cross-functionally with Sales, Customer Success, Product, and RevOps teams to develop, implement and optimize our reputation, demand generation, product marketing, cross-sell, and partner programs. Your success will be driven by the fact that you possess strong communication and project management skills and are comfortable with all aspects of campaign launches from planning marketing campaigns all the way to tactical execution. If you would like to dive in, take ownership, and generate results for a growing organization, we would like to hear from you.
What You’ll Do:
- Develop a marketing plan for payments products in conjunction with our divisional marketing teams, including key activities and budgets to support the acquisition of new payments customers (net new, partner-driven, and cross-sell) and the retention of existing customers.
- Manage and coordinate marketing projects with internal teams and vendor partners, ensuring that deadlines & quality expectations are met. Ensure that investments are maximized with vendor partners.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Work closely with internal stakeholders to create and maintain digital and tangible feature lists and provide examples of feature use cases.
- Understand and support our partner channels team.
- Create and maintain a campaign strategy that drives cross-sell and partner leads to our internal sales teams.
- Create website content related to product, and coordinate updates with the Marketing Services team.
- Work closely with Marketing Operations to execute campaigns within our marketing automation tool stack.
- Perform other duties as assigned
Travel Requirement: 5-10%.
Duties, responsibilities, and activities may change at any time with or without notice, in accordance with applicable laws.
Qualifications
What You’ll Need:
- Bachelor’s degree in Digital Marketing, Marketing or a relevant field
- 4+ years experience in marketing
- Superior knowledge of digital marketing principles
- Comfortable using collaboration, automation, and CRM tools such as Marketo, Salesforce, and Jira
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Familiarity with various online marketing platforms (e.g., Facebook, Google Ads, Microsoft Ads, etc.)
- Experience with the Microsoft Office suite
- Payments marketing experience
Preferred Qualifications: (Optional)
- Automotive experience
- Dealership experience
- Prior experience in Product Marketing
- SaaS experience
This role may be eligible for additional compensation, including bonus or commission, where applicable.
Eligible employees may receive:
- Medical, dental, vision, and life insurance
- 401(k) with company match
- Paid time off and holidays
Compensation is based on experience, knowledge, and skills and represents a good faith estimate in accordance with applicable laws.
Work Environment & Physical Requirements:
This role may be performed in a remote, hybrid, or office-based environment depending on business needs.
- Ability to remain in a stationary position (sitting or standing) for extended periods
- Ability to operate a computer and standard office equipment (e.g., keyboard, mouse, headset)
- Ability to view and interpret information on a computer screen for extended periods
- Ability to communicate effectively via phone, video, and written communication
- Ability to participate in virtual meetings with or without reasonable accommodation
Remote Work Expectations:
- Maintain a dedicated, safe, and distraction-free workspace
- Reliable high-speed internet connection sufficient for video conferencing and job-related systems
- Ability to maintain productivity in a remote environment
- Must reside in a state where the company is authorized to employ workers
- Must be able to work core hours aligned to Eastern, Central, Mountain, and/or Pacific timezones.
