Marketing Manager

CDG Recruiting • Full-time • Florida • $85k - $100k / year • 3w ago

Marketing Manager - Car Dealer Group

Job Summary

The Marketing Manager for a car dealer group develops and executes marketing strategies to drive vehicle sales, enhance brand visibility, and promote service and parts departments across multiple dealership locations. This role focuses on increasing customer engagement, generating leads, and supporting overall business objectives through innovative campaigns.

Key Responsibilities

Strategy Development: Create and implement comprehensive marketing plans aligned with dealership group goals, targeting vehicle sales, service appointments, and parts sales.
Digital Marketing: Manage online presence, including website optimization, SEO, PPC campaigns, social media platforms, and email marketing to generate leads and build brand loyalty.
Advertising: Oversee traditional and digital advertising efforts, including radio, TV, print, billboards, and online ads, to ensure consistent messaging and cost efficiency.
Campaign Management: Design and execute promotional campaigns, seasonal sales events, and manufacturer-driven incentives to boost showroom traffic and conversions.
Brand Management: Ensure consistent branding across all dealerships, adhering to manufacturer guidelines and maintaining a strong local market presence.
Customer Engagement: Develop loyalty programs, customer retention initiatives, and CRM strategies to enhance customer satisfaction and repeat business.
Analytics & Reporting: Track campaign performance using KPIs (e.g., lead conversion rates, ROI, website traffic), providing regular reports to senior management and adjusting strategies as needed.
Vendor Coordination: Manage relationships with marketing agencies, media partners, and third-party vendors to execute campaigns and negotiate favorable terms.
Budget Management: Oversee marketing budgets, allocating resources effectively to maximize impact while controlling costs.
Collaboration: Work closely with General Managers, Sales Managers, and Service Managers to align marketing efforts with dealership priorities and inventory needs.

Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience: 3-5 years of marketing experience, preferably in automotive retail or a related industry, with a proven track record in digital marketing and campaign management.
Skills:
Strong understanding of digital marketing tools (e.g., Google Ads, Meta Ads, CRM software).
Excellent communication and creative skills for crafting compelling campaigns.
Analytical mindset with proficiency in data analysis tools (e.g., Google Analytics).
Knowledge of automotive industry trends and consumer behavior.