POSITION OVERVIEW:
As the Sales Team Leader, you will play a critical role in ensuring a seamless vehicle purchasing experience for our guests. You will be responsible for and expected to develop and implement comprehensive strategies in the following areas:
1. Ron Marhofer Hyundai of Cuyahoga Falls Dealership: optimize the potential profit of the Hyundai of Cuyahoga Falls. The Sales Team Leader will manage all variable sales operations in Hyundai of Cuyahoga Falls, Ohio.
2. New Vehicle & Used Sales: Work diligently with all sales team members to optimize new and Used vehicles sales and achieve Hyundai of Cuyahoga Falls’s defined sales targets. This includes achieving 10% mkt. share of Hyundai of Cuyahoga Falls’s market monthly sales report, defined vehicle gross profit avg.
3. Customer Satisfaction Index: Monitor and train sales and service team members to achieve outstanding customer satisfaction scores. The target score to achieve is national avg. +2% every month.
4. F&I Profit: is a big priority at RMAF and helps sustain a high new and used car volume strategy. It is critical to achieve a minimum profit per vehicle of $2,000. The Sales Team Leader will work with GSM and F&I managers to ensure good sale processes are in place and executed every day.
5. Lead Conversion: At RMAF leads are handled at the store level and the Sales Team Leader must work with their team to achieve minimum industry standard close ratios of 23% or greater for all sources. The Sales Team Leader will work with sales consultants and sales team leaders to ensure good process and lead management.
6. Training: The Sales Team Leader will lead job training with sales and service team leaders, F&I managers, sales consultants and service advisors to achieve optimum performance in all variable & fixed areas of the business. managing the company process, maximizing revenue opportunities, and delivering exceptional service that aligns with our core values.
7. Performance Management: They will lead the sales management teams in performance coaching and development of individual contributors utilizing the company HRIS system.
ESSENTIAL DUTIES: Essential Duties include the following. Other duties may be assigned.
Grow our Team. “How Can We Help?”
- Live our Core Values of Creating a World Class Experience, Commitment to Excel, Commitment to Continuous Improvement, Teamwork and Trust & Respect for the Individual.
- Inspire and develop positive energy and culture of excellence.
- Coach sales team on Ron Marhofer A.U.T.O sales process including proper Needs Assessments; Appraisal process; Payment presentations and closing techniques through training and active participation.
- Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales.
- Complete RMAF Auto Sales Consultant Training Binder and Syllabus with each team member.
- Perform One-on-One meetings and or training daily, weekly and or monthly to coach and develop in key areas such as initial lead handling, phone skills, unsold guest follow-up techniques.
- Commit yourself to continuous self-improvement through Leadership training and personal development.
Manage our Business. “Active Eyes and Ears!”
- Achieve New Market Share and RMAF Used Monthly forecast targets.
- Appraise all trade opportunities following RMAF Appraisal process.
- Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement.
- Ensure proper follow-up of all prospective buyers.
- Review and manage Lease guest portfolio with minimum target of 50% retention.
- Follow Daily, Weekly and Monthly CRM Manager duties.
- Complete Weekly Store Scorecards review with weekly plan.
- Regularly review Recon Software and Used Vehicle flow through Recon Process.
Grow our Profits. “We Can Always Do Better!”
- Develop and achieve forecasted objectives for dealership and OEM sales and gross on a monthly and annual basis.
- Review New and Used vehicle pricing against market & competitors daily, weekly and or monthly to ensure vehicle gross profit opportunities are maximized.
- Review F&I profitability and achieve industry benchmarks.
- Maintain and improve Trade in & Purchase retail unit and wholesale unit gross profit benchmarks.
- Regularly review & maintain within Guidelines: Policy, Cost of Sale, Gross Variance & We Owe Accounts
