Role Overview
The Business Development Representative (BDR) is responsible for generating new business opportunities within assigned regions by executing high-volume outbound prospecting efforts. This role plays a critical part in supporting the Sales Director by building qualified opportunities in Salesforce, coordinating demos, and helping manage the sales pipeline over 30, 60, and 90-day horizons.
Success in this role is driven by consistent outbound activity, strong communication with decision-makers, disciplined pipeline management, and close collaboration with assigned sales partners.
Key Responsibilities
Prospecting & Outbound Activity
- Execute outbound prospecting primarily through cold calls using predictive dialers
- Complete 75 outbound calls per day and 1,125 calls per month
- Build and manage prospect lists by major market and OEM
- Focus outreach efforts on key decision-makers
- Conduct outreach to both new prospects and existing clients for upsell opportunities, including sister stores
Pipeline & Opportunity Management
- Build, update, and manage opportunities in Salesforce (SFDC) with accuracy and consistency
- Coordinate closely with the Sales Director to:
- Schedule and confirm demos
- Track pipeline progression
- Manage 30/60/90-day pipeline forecasts
- Ensure opportunities are properly staged and documented in Salesforce
Demo & Funnel Performance Expectations
- Consistently achieve the following monthly activity metrics:
- 200 contacts
- 100 committed conversations
- 50 demos set
- 20 demos shown
- Maintain strong follow-up discipline to maximize demo show rates and conversion
Revenue Contribution
- Support the closing of an average of 10 sales per month
- Contribute to an average deal size of $2,600
- Help drive approximately $78,000 in Monthly Recurring Revenue (MRR)
Reporting & Process Improvement
- Maintain accurate reporting to “inspect what we expect”
- Track and analyze outreach performance, conversion rates, and pipeline health
- Continuously refine and improve call scripts and messaging based on performance data and feedback
- Share insights and recommendations to improve outbound effectiveness
Required Skills & Qualifications
- Proven experience in outbound sales, cold calling, or business development (preferred)
- Strong proficiency in Salesforce, including opportunity creation and pipeline management
- Comfortable working with predictive dialers
- Excellent verbal communication and objection-handling skills
- Ability to manage high activity volumes while maintaining quality conversations
- Strong organizational skills and attention to detail
- Self-motivated with a results-driven mindset
Key Performance Indicators (KPIs)
- Daily and monthly outbound call volume
- Demo set and demo show rate
- Pipeline contribution and opportunity quality
- Sales supported and revenue generated
- Salesforce data accuracy and reporting compliance
Salary: $55,000-$70,000 depending on qualifications, plus commission
About Dealer Teamwork
Our leading automotive digital marketing company provides first-class solutions to help dealerships create a significant competitive advantage by increasing leads and sales opportunities through our software-as-a-service application.
We built the automotive industry's first MPOP®, a patented Merchandising, Personalization, and Optimization Platform that enables dealers and their dedicated account teams to automate much of the manual effort that would otherwise be required to create, publish, and manage highly merchandised offers across dealer websites and digital campaigns.
In addition, our MPOP® Analytics reporting platform consolidates KPIs from a dealership website and digital marketing channels into one location, presenting high-level performance metrics on the omnichannel level and allowing for deep dives into metrics for detailed analysis.
Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities.