Business Development Manager – Gtechniq Platinum
Location: Cumming, GA (Office-based, 50%+ travel)
About Us
Gtechniq North America is a leading provider of high-performance surface protection products for the automotive and marine sectors. Focused on innovation, training, and customer support, it serves a growing network of professionals and distributors across the continent.
With our Gtechniq Platinum product range, we partner exclusively with franchised car dealerships to deliver our premium ceramic-coating system through their F&I desks. Backed by best-in-class chemistry, training, and third-party warranty protection, our solutions drive incremental revenue, protect vehicles, and elevate customer satisfaction. As we scale our U.S. footprint, we’re seeking a hands-on business builder to lead our dealership-only F&I division from Cumming, Georgia.
Position Summary
You will own the end-to-end launch and growth of Gtechniq Platinum within U.S. franchised dealerships. Your mission is to:
- Establish our F&I ceramic-coating program as a must-have upsell
- Adapt Platinum for the U.S. market, including securing third-party warranty backing with underwriters or insurers
- Partner with dealers’ finance & insurance teams, train staff, and hit aggressive rollout and revenue targets
Key Responsibilities
- Develop and execute a U.S. go-to-market strategy for ceramic-coating F&I programs in franchised dealerships
- Adapt product warranties for U.S. regulatory and consumer-protection requirements
- Identify, qualify, and secure partnerships with regional and national dealer groups
- Negotiate and secure third-party warranty backing: vet underwriters, draft warranty agreements, and manage ongoing provider relationships
- Lead dealer presentations, F&I desk training, and product demonstrations
- Negotiate pricing, incentives, training packages, and service-level commitments with dealer principals
- Collaborate with Marketing, Technical, and Operations to ensure seamless program implementation
- Track and report key metrics: dealer sign-ups, attach rates, revenue, and warranty claim rates
- Serve as the dealership’s expert liaison—troubleshoot warranty inquiries, share best practices, and ensure dealer satisfaction
Qualifications
Required
- 5+ years of business development or sales leadership within franchised automotive dealerships, with direct exposure to F&I processes
- Demonstrated experience adapting aftermarket programs for the U.S. market, including securing third-party warranty backing or insurance partnerships
- Strong network within OEM dealer groups and finance & insurance executives
- Excellent presentation, negotiation, and training skills
- Data-driven mindset: experience building forecasts, tracking attach rates, and analyzing warranty claims data
- Willingness to travel 50%+ (dealer visits, regional HQ meetings, industry events)
- Bachelor’s degree in Business, Marketing, or related field
Preferred
- Prior experience with specialty vehicle protection products (ceramic coatings, PPF)
- Familiarity with dealer management systems (Reynolds & Reynolds, Dealertrack, CDK Global)
- AFIP or similar F&I certification
- Master’s degree in Business Administration or equivalent
Compensation & Benefits
· Competitive Base Salary (Based on Experience) with Performance-Based Commission
· Health, Dental, and Vision Insurance
· 401(k) Retirement Plan with Employer Match
· Paid Time Off (PTO) and Public Holidays
· Employee Discounts on Gtechniq Products
· Opportunities for Career Progression in a Growing Business
· Travel Opportunities – to attend events, training, or support partners (where applicable)
· Collaborative and Supportive Team Culture
How to Apply
Submit your resume and a brief cover letter outlining:
- Your top three dealership F&I wins, including any warranty-backed programs
- Examples of aftermarket programs you’ve worked with for the U.S. market
- Why you’re excited to build Gtechniq Platinum’s warranty-backed offering in the U.S.
Email your application to: stuarttaylor@gtechniq.com
Gtechniq Platinum is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
