Head of Growth JD
Full-Time | Remote (U.S.) - NYC Area Preferred
Company Overview
Fasten Rewards is the first credit card built for the full cost of car ownership. From auto loans and leases to gas, service, and insurance, Fasten turns everyday vehicle expenses into dealership loyalty and long-term rewards. With car prices up more than 30% since 2020 and new tariffs on the horizon, affordability has become the defining challenge in auto retail. Fasten helps solve this by returning real value on every dollar spent and creating true dealership loyalty.
The company operates across both B2C and B2B2C channels, with consumers able to apply directly or through partner auto dealers. They're backed by top auto operators and fintech leaders and are hiring a Head of Growth to own the full customer journey, scale partner-led acquisition, and build out the growth team post-Series A.
What You'll Do
Marketing Strategy and Ownership
- Serve as Fasten's first full-time marketing lead, owning all core marketing functions across lifecycle, growth, and partner enablement
- Define and execute marketing strategy across B2C and B2B2C channels, working closely with product, partnerships, and ops
Growth Marketing
- Build and test acquisition strategies across digital, in-store, referral, and event-driven channels
- Design and run performance marketing campaigns (Google, paid social, and dealer co-marketing pilots)
- Develop incentive structures to drive card sign-ups and repeat usage across consumer and dealership-facing campaigns
- Track key funnel metrics (CAC, ROAS, LTV, conversion rate) and refine messaging and spend allocation based on performance
- Leverage AI tools to rapidly develop and iterate on marketing content, copy, and creative assets across channels
Lifecycle and Performance Marketing
- Select and implement lifecycle and performance marketing platforms (Braze, Segment, Google Ads, etc.)
- Design and launch multi-channel campaigns across email, SMS, push, and in-app messaging
- Build behavior-based triggers, A/B tests, and campaign reporting dashboards
- Drive customer activation, re-engagement, and loyalty through personalized journeys
- Own performance tracking across acquisition, activation, retention, and churn
Dealer-Led Growth Programs
- Create marketing playbooks and toolkits for dealerships and F&I providers
- Partner with ops and business development to scale in-store activation and service-lane promotions
- Support geographic test markets and event-based campaigns
You Might Be a Fit If You
- Have 5–10 years in marketing, growth, or lifecycle roles in fintech, consumer financial products, or marketplaces
- Have owned both strategy and hands-on execution
- Are experienced in B2C and B2B2C marketing models
- Are analytical, scrappy, and energized by early-stage ownership
- Experience using AI tools (ChatGPT, Claude, etc.) to accelerate content creation and marketing asset development
- Bonus: have worked on card products, rewards platforms, or automotive services
Why Join Fasten
- Lead marketing at the earliest stage of a company tackling America's auto affordability crisis
- Own the full growth function across direct and partner-led distribution
- Help build a next-generation loyalty platform tied directly to consumer spend
- Join a founder-led team with backing from major dealership groups and fintech operators
