Marketing Manager

Company: Mouse Motors

Location: Hinsdale, IL

Position: Full-Time, On-Site

About the Role

Mouse Motors is seeking a highly motivated and creative Marketing Manager to lead marketing strategy and execution across our portfolio of luxury and high-performance automotive brands.

This individual will be employed by Mouse Motors and will oversee marketing initiatives for Mouse Motors and its affiliated automotive brands and partnerships, including McLaren Chicago, Czinger, and other current and future brands represented by the organization.

This is a hands-on role for someone who can think strategically while also executing at a high level. The Marketing Manager will be responsible for developing compelling campaigns, managing digital and social channels, producing world-class events and customer experiences, supporting vehicle sales and aftersales initiatives, and ensuring that each brand is represented consistently and at the appropriate luxury standard.

The ideal candidate understands luxury consumers, has strong creative instincts, is highly organized, and is equally comfortable developing a marketing strategy, coordinating an event, analyzing campaign performance, and working directly with sales teams, manufacturers, agencies, vendors and senior leadership.

Key Responsibilities

Marketing Strategy & Brand Management

Develop and execute comprehensive marketing strategies for Mouse Motors and its represented brands.
Create annual, quarterly and monthly marketing calendars aligned with sales objectives, product launches, events and manufacturer initiatives.
Maintain the individual identity, positioning and brand standards of each automotive brand while ensuring consistency across the broader Mouse Motors organization.
Work closely with manufacturer marketing teams, internal leadership and sales teams to execute national and local initiatives.
Identify opportunities to increase brand awareness and market penetration within Chicago and surrounding markets.
Manage marketing budgets and ensure initiatives are cost-effective and deliver measurable results.

Digital Marketing & Social Media

Oversee social media strategy, content planning and execution across relevant platforms.
Manage digital advertising, email marketing, website content and other digital campaigns.
Develop engaging content highlighting vehicles, events, customer experiences, brand stories and dealership initiatives.
Coordinate photography, videography and other creative production with internal and external partners.
Monitor digital performance and use analytics to continuously improve campaigns.
Ensure digital content and campaigns comply with individual manufacturer brand standards.

Events & Customer Experience

Plan and execute high-end customer events, vehicle launches, private experiences, automotive gatherings and brand activations.
Develop events and experiences appropriate for ultra-luxury and high-performance automotive clientele.
Coordinate venues, vendors, invitations, guest lists, creative assets, communications and event logistics.
Support regional and national automotive events and manufacturer programs as needed.
Develop customer retention and ownership experiences that extend beyond the vehicle purchase.

CRM, Lead Generation & Sales Support

Partner closely with sales teams to develop marketing initiatives that generate qualified leads and support vehicle sales.
Oversee CRM-related marketing initiatives and customer segmentation.
Develop targeted campaigns for prospects, existing owners and high-value customers.
Track lead generation, conversion and campaign effectiveness.
Create marketing initiatives supporting new vehicles, pre-owned vehicles, service, parts, accessories and lifestyle products.
Ensure customer data is used effectively and appropriately across marketing initiatives.

Partnerships & Public Relations

Develop and manage strategic partnerships with luxury brands, local businesses, automotive organizations and other relevant partners.
Identify sponsorship, collaboration and cross-promotional opportunities that align with the brands.
Coordinate PR opportunities, media relationships and brand communications when appropriate.
Maintain strong relationships with manufacturer representatives, agencies, vendors and other external partners.

Performance & Reporting

Establish measurable objectives and KPIs for marketing campaigns and events.
Monitor marketing spend and return on investment.
Analyze campaign performance, customer engagement, lead generation and conversion.
Provide regular marketing updates and recommendations to leadership.
Continuously identify opportunities to improve marketing effectiveness and efficiency.

Qualifications

Bachelor's degree in Marketing, Communications, Business or a related field preferred.
3–5+ years of relevant marketing experience.
Experience in luxury automotive, luxury goods, hospitality, experiential marketing or another premium consumer brand strongly preferred.
Demonstrated experience managing social media, digital marketing and content strategy.
Experience planning and executing high-end events and customer experiences.
Strong understanding of CRM, lead generation and customer retention strategies.
Experience managing agencies, vendors, photographers, videographers and other creative partners.
Strong project management and organizational skills.
Ability to manage multiple brands, projects and deadlines simultaneously.
Strong written and verbal communication skills.
Comfortable working directly with executive leadership and high-net-worth clientele.
Strong attention to detail and commitment to maintaining premium brand standards.
Automotive knowledge and enthusiasm are highly valued.

The Ideal Candidate

You are creative but commercially minded. You understand that great luxury marketing is about more than advertising—it is about creating an exceptional brand and ownership experience.

You are comfortable moving between strategy and execution and understand that different brands require different voices, audiences and approaches. You thrive in a fast-paced environment, take ownership of projects and are willing to be hands-on when needed.

Most importantly, you understand how to market to a sophisticated luxury customer while maintaining the exclusivity, quality and attention to detail expected from brands such as McLaren and Czinger.

Success in This Role

Performance will be evaluated based on:

Brand awareness and engagement
Qualified lead generation
Return on marketing spend
Event performance and customer engagement
Customer retention
Digital and social media performance
Execution of manufacturer marketing initiatives
Quality and consistency of brand presentation
Effective management of marketing budgets

Mouse Motors

New Jobs

Marketing Manager