OUR MISSION

Our goal is to be an industry leader in providing unmatched quality automotive products and services. We will constantly strive to meet the changing needs of our customers. Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.

Together we will set and continually improve sales, service and operational standards to ensure long-term market leadership and profitability. It is our mission to exceed our customers’ and employees’ expectations and maintain their loyalty for a lifetime.

OUR PHILOSOPHY

Apple Ford Apple Valley philosophy is based on five key areas that we believe are critical to business success:

Customer Enthusiasm

Employee Satisfaction

Financial Performance

Market Effectiveness

Ongoing Improvement

Our philosophy holds that each area is of equal importance and we continually strive to reach a level of excellence in each area. However, in any planning or decision-making process, or in any situation of seeming conflict or contradiction among the five critical areas, Customer Enthusiasm will always carry the most weight.